Hey Babies

Hey Babies is an online retailer of previously loved and practically new baby, child and maternity clothing that will be launching in the Fall of 2015. The site will be updated with quality items daily and the sales/shipping process will be quick, seamless, and user friendly.

Proceeds from Hey Babies sales will support the work of One Spark, a Canadian charity whose mandate is to actively address the issue of violence against women. Hey Babies will support this mandate on a number of meaningful levels: a percentage of Hey Babies' profits will be donated to provide ongoing funding to One Spark; Hey Babies will provide career development opportunities for women experiencing violence; and it will provide an amazing channel for generating awareness of One Spark and issues associated with violence against women.

CCI Studios was responsible for developing all aspects of the Hey Babies brand, including the colour selection, logo design and brand standards guideline. Once the brand was established, CCI completed a full promotional strategy, focusing on all areas of promotion such as print, web, social, radio and television, the implementation of which is kicking off in the Spring of 2015. Lastly, CCI is overseeing the design, development, testing, launch and maintenance of the full e-commerce and online shopping system. Not only is this system the core of the shopping experience, but it drives the contribution process of clothing to Hey Babies via scheduled pickups and digital reward redemption.

An informative site is live now at heybabies.ca – and look for the full site in the Fall.

Services

  • Brand Development
  • Website Development
  • Graphic Design
  • Promotional Creative
  • Campaign Preparation

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